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A structured experience for insurance and financial protection services.
We built a connected experience around the business, making the right next step clearer for customers and easier for the team to manage.
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Project highlights
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Financial and insurance services can be difficult to navigate when individuals, expatriates, international workers, organizations, contractors, employees, and families need different solutions.
We designed information architecture around Identify Need → Explore Coverage → Understand Solution → Contact, making the service portfolio easier to discover.
A structured online presence for a complex financial-services portfolio.